I've been watching some of the
video streams produced by Duke University as a result of their recent
podcast symposium. There are some very interesting presentations available from a collection of high profile podcasting players.
I am a bit perturbed by the marketing approach of the folks from
Eat Feed. Eat Feed's Anne Bramley presents as part of the
Triangle Podcasters Forum. They currently have a promotion that involves giving away short bread in exchange for signing up for their
newsletter. Not everyone gets shortbread but some folks will "win" free shortbread. In exchange you give up personal information that Eat Feed will then "give" to marketers. At least that's what Ms. Bramley states in the symposium. On the
subscription page they're a bit more subtle about what they do with your information.
In keeping with the enlightened philosophy that guides everything at Eat Feed, we will never give or sell your contact information to anyone else. We hate getting things we don't need or want that clutter up our inboxes and distract us from the good food we love, and we assume you're the same. Instead, we gather demographic information to create shows that feed your interests and to assist us in choosing sponsors who are clever enough to grow food and create cookware that is exactly the kind you love.
In the symposium, Ms. Bramley clearly states that Eat Feed will be offering the data to marketers. She says "give" but why would they just give the data away when it's plainly obvious that this is part of their business model. To me this is a classic bait and switch. People are encouraged to give up demographic information, including age, gender, income,
and their full home addresses full name, city and state with the promise that the "contact information" won't be given away. I feel this leads people to believe that their personal information won't be provided to third party marketers. It's a deceptive business practice and I'm sad to see it being used in conjunction with podcasting.
I also notice that their is no place to opt out of the contest. In order to get the newsletter you must enroll in this contest and provide detailed demographic information. That's bad news and I recommend that you avoid this promotion.
Don't take my word for it though, listen to Ms. Bramley's statement
here.