Fruitcast Hits The Skids
Auto insertion advertising player Fruitcast has temporarily shut down operations. A visit to their website yields nothing but the image to the left of this post.A surf over to the Fruitcast Blog yields the old 404. If there is indeed something more coming then why not keep the blog going?
Fruitcast isn't the only ad insertion player to go dark in recent months. The formerly buzzworthy CastFire has fallen off the radar as well. A trip to their blog yields a database error.
Kiptronic is still going strong though. They had a booth at the Podcast Expo this year. How many podcasters have actually gained a paying sponsorship via Kiptronic? At least they're still around to help make it happen.
***UPDATE***
James Archer of Forty Media got in touch to say, "I just wanted to assure you, though, that we haven't even come close to hitting the skids. (If anything, we're just peeling out of the driveway now!) Like the site says...stay tuned! ;-)"
So the rumors have been greatly exaggerated. Keeping the blog alive would prevent the reactionaries like me from jumping to conclusions. There is the Forty Media blog which I have now found due to James' response.
Recommend Podcast NYC To Your Friends
posted by PodcastNYC.net at 9:16 AM
1 Comments:
Wow. Thanks for pointing out that our blog was returning 404. We have corrected the initial error and will be fixing everything in the next week. We have a brand new site being launched to define our current customers and product. Castfire has not gone dark, but has focused on two main customers: those producing prodcast and videocast as marketing campaigns and those that produce content and have their own sales forces. Our platform moves podcasts from living just in RSS feeds to existing throughout websites. From dynamic playlists to syndication to multiple formats to integration with flickr to deep tagging to partial syndication; ad insertion makes up a small percentage of the entire picture. Check back in 7-10 days to see our product and the customers that are using it.
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