Every time I hear the word "demographics" as a key component of podcasting I just want to hurl. Have we learned anything from traditional media? Sure, some people have. But then again, just as many people haven't. Creating compelling content is about connecting with other people with like interests. It has nothing to do with people's age, education, race or zip code. The folks who've started from scratch for the love of it know that. Even still, the mindless marketers are coming.

Look for them. They'll be the ones promoting podcasts with fake characters who have names made up by marketing executives hoping to attract certain demographics. They're the ones who have surveys on their sites that ask about how much cash you pull in each year and how much school you finished. And they're the ones who want to drag podcasting into the doldrums now being faced by traditional media.

To quote Jim Morrison, "They've got the guns but we've got the numbers." Are you ready for action?