Podcasting: Can This New Medium Make Money? - Knowledge@Wharton: "Podcasting: Can This New Medium Make Money? is provided by Knowledge@Wharton, an online resource that offers the latest business insights, information, and research from a variety of sources. Content includes analysis of current business trends, interviews with industry leaders and Wharton faculty, articles based on the most recent business research, book reviews, conference and seminar reports, and links to other websites."

The Wharton Business School weighs in on podcasting. A pretty generic analysis without any revelations. Of course they quote the Pew Internet Report. Doesn't everyone? And they ask the question that everyone else is asking, "Is there a business here?" Of course there's a business, but people need to stop thinking about "podcasting" as the focus and start thinking about the delivery of information and entertainment.