CEOs should know better. You would think. Not so. What the hell am I talking about. I started reading a seemingly innocuous article about MySpace, the online community for so many indie musicians. If you've read the blog recently you know that I enjoy MySpace as a recent member who is quickly making contacts there and making friends. In fact, I recommend that every podcaster who wants to build an audience head over there and set up a profile.

So while I'm reading this article ab out how MySpace is adding unique content to attract new members, I'm hot with the following quote in the fourth paragraph.

"Podcasting is probably more hype than people are using it, particularly since the majority is talk radio or bad talent, but it's a good fit for MySpace because of the personal connection," MySpace.com CEO Chris DeWolfe said.

Excuse me. More hype than people are using it? Sounds like a dude who's worried that people will start making connections via other channels besides MySpace. This dude better take a moment for a reality check. The Foo Fighters supposedly have a podcast somewhere on MySpace but I couldn't find it anywhere. That's because it's a "fodcast". That's short for fake podcast. The Foo Fighter profile page on MySpace links to some streams of an interview with Dave Grohl with a link that says [PODCAST!] at the bottom of the page. I tried the link and it was a bust. I got an error page. Even if I had gotten to the MP3 file, there was no RSS feed to subscribe to.

I can't understand why their top dog would take such a ridiculous dig at podcasting. Maybe it's a misdirection play. I can tell you this. The technology used on MySpace is five years ago. There are no RSS feeds to be found and the interface is weak and hardly intuitive. I frequently run into error pages where I should be finding content. You'd think they were in an early beta. For their sake, they should take their service to the next level (and soon) or they might just find themselves considered a fad in six months time.