To ensure that a website is going to do what it needs to do, testing is the best way forward. However, some website designers are against this tactic, assuming that it undermines their hard work.
Despite that concern, there are many reasons why testing a web design idea for effectiveness ahead of time is beneficial. For instance, it saves time and allows you to make small changes quickly. If a site goes live and you find that the design isn’t that effective after all, it could damage your brand name and help you to lose customers very quickly. Checking all of this ahead of time means you’re side-stepping that particular issue.
However, it’s keeping in mind that testing won’t give you an answer if a problem does show up. It will merely give you an idea that something isn’t quite right, and it’s a puzzle to solve from that point in terms of what to do next.
Before you go ahead with testing, you need to be very sure what you want to test. Do you want to see how well the site looks on a mobile device versus a desktop? Do you want to see how well your website will connect with visitors? The list goes on. Be sure in your mind what you want to test for before you go ahead, and that way, you’ll gain more benefit from the process.
3 Ways to Test Website Design
There are countless ways you can test a site out for effectiveness, and again, it depends on what you’re trying to test for in terms of what tactic you’ll employ. According to the best Montreal web design company, a few general and fundamental aspects can be covered with relatively simple tests. Here are three ways you can test out your website design concept and therefore solve any potential issues before they crop up.
Knowledge is power!
Method 1 – Semantic Differential Surveys
A website user has to feel that they trust a website before using it, especially if they’re going to be inputting personal details; this comes down to the first impression the visitor forms in their mind. A semantic differential survey will help you to test this out.
This type of test helps you check that the message you want to convey to the visitor is getting across. Come up with keywords that you want to send, such as trust, professional service, etc. You would then run the survey by asking users whether they agree with the keywords you’ve chosen. It ensures that the website design is getting those points across to anyone who clicks on your site.
Method 2 – A Test For Preference
Asking opinions is always the best way to find out whether a website is performing well or not. This particular test may sound simple, but it’s highly effective because you get answers straight away, and in this case, you might even have some words of wisdom imparted upon you in terms of how you can improve.
Create one or two designs and ask different users what they like best. You can use the semantic differential survey alongside this and implement keywords to see if they agree too. Taking this a step further, compare your website design against a site for your competitors and ask users which they like best, and perhaps even why.
Method 3 – Testing For Usability
A site can look the part, but if it fails in terms of how easy it is to use, you’re going to lose visitors pretty quickly. A usability test can be done by an old fashioned A/B test. Create two site designs and compare the two in terms of which works best and are easier to navigate and use.
One point to remember with this type of test is that a website needs to do what it says it’s going to. If a link promises to take the visitor to a shopping cart, it needs to do so in less than 2.5 seconds. Anything less than this will frustrate your visitor, and they might end up merely abandoning a purchase that could have brought a large number of profits your way.
Testing for usability and how your site looks will give you the best of both worlds and let you correct any issues before significant problems are encountered.
Testing might seem like a simple concept, but that doesn’t take away its power. Ensuring that you know how well your site is likely to perform can increase its effectiveness with the information testing will give you.
Remember, how a website looks, how effective it is, and how easy it is to use are essential aspects for attracting and maintaining an online customer base.